About Excel

Our history

Excel started out as a distributor for great international brands – in order to share their bold designs in Scandinavia.
Our CEO actually designed two products, Fruit on Wheels and Spiral Bowl, that today are Excel design classics.

In 2012 we decided it was time for a change – and we hired Johanna Lissvall as Head of Design.
Today, in 2015, we are proud to say we already have  several successful Excel collections with many more to be presented in the nearby future.

Trying to wrap up Johanna’s visions for design we must mention graphic silhouettes, explorative combinations of materials. These are key to Excel designs where the small details complete timeless design objects made from a perpetual experimentation of ideas, intuition and understanding of how people can live with our design.

Our vision

Excel seeks to create design and offer products we believe the market is missing.
Our design can be defined by a clear expression and timeless simplicity – creating products as objects of design while keeping their functionality.

Our values

We strive to offer accessible, high-quality and original designs – turning ordinary products into something extraordinary.