Danish design with Scandinavian style


Excel seeks to create design and offer products we believe the market is missing.
Our design can be defined by a clear expression, simplicity and differentiation – functional products that become aesthetic objects.

A selection of our products

About Excel

With a fast growing private label range and exciting and innovative suppliers from around the world, Excel plays an interesting role in the design market. The focal philosophy of Excel’s design can be defined by high quality products with a clear vision of form and expression.
Graphic silhouettes and explorative combinations of materials and are key to our designs where the small details complete the design.
The design is made by our Head of Design Johanna Lissvall, and is based on the understanding of ideas and intuition, with a base from a perpetual experimentation.


Excel’s headquarter and showroom is placed in Copenhagen. We have agents handling the markets in Sweden, Norway, while the remaining markets are managed directly from Copenhagen.

(Apart from our own designs we are distributors of iconic brands such as Dualit, Wesco and Dulton a.o)

Our brands